My True Talent: Creativity

When I was six years old, I was a huge Abbott & Costello fan. Ever see Abbott & Costello Meet Frankenstein? I dare you to name a greater example of American cinematic excellence.

Why am I telling you this (like your heart isn’t racing in joyful excitement right now)? It’s probably my earliest memory of me wanting to be funny – to make people laugh. I had dreams of being a rich and famous comedic actor… that didn’t exactly pan out. But I always kept my sense of humor; it’s a major part of my personality, and if you get to know me, you know that I use it as much as possible.

It made me think of concepts and situations, concepts, etc. from the standpoint of, “How can this be funny? Is there a different way to think about this that would be really unique and would grab attention?” It’s helped me not only in my personal relationships, but in my professional ones.

A Casual Creative Director
Throughout my career, I was the person whom my managers and coworkers would regularly ask to make the communications we worked on more creative… “punch them up” if you will. Whether it’s writing or making a video that made a topic more interesting, others relied on me to enhance communications and make them more engaging.

Likewise, many of my friends and colleagues will send me a quick email or private message asking my opinion on this or that, and how I would do it differently.

Thus, over the years it became evident that people trusted my creative instincts. It made me realize I have something valuable to offer: Creative direction and insights for those who probably don’t have a big budget to hire a full-time consultant.

Need Someone to Bounce Off Ideas?
If you’re a small business or an entrepreneur about to set the world ablaze with your awesomeness, no doubt you could use someone to provide creative feedback on your marketing/promotional efforts. But running a business demands frugality and smart decision making.

Why should you work with me? Allow me to illustrate my philosophy on creativity

Nuff said?

So now, let me ask you… could you use a creative mind to help with your copywriting, video, or other marketing efforts?

Whether you write well or it’s something with which you struggle, you might need that extra something to make it more creative. Or maybe you need to learn how to make a quick, effective video to enhance your messaging and make a more powerful connection.

That’s why I created this website: To help you fulfill your communication needs with creative, engaging content.

Most importantly, are you consistently maintaining the AIDA (Attention, Interest, Decision, Action) formula in your materials in a creative way that doesn’t make you seem like a salesman?